Yambo's Blog

Google Penguin Update

Posted by Yambo on 15 May 2012

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Google has released it's webspam-fighting Penguin update. It's a major update to improve the quality of its searches and to target those pages and sites it deems have been over-optimised.

Google's Matt Cutts explained they are hoping to 'level the playing field' by making the GoogleBot a lot smarter and detecting websites who over-optimise with way too many links and keywords, basically anyone who abuses it.

"All those people doing, for lack of a better word, over optimisation or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect."

At Yambo we have always believed in natural link building and building great websites with great content. Google is constantly improving its GoogleBot and with every update enhances their search engine with better refined results. Some may argue this update penalises people who have tried to maximise their optimisation, yet we believe the Penguin update has helped stop people taking advantage of a system which was being easily manipulated. 

Personally, Google's last two updates (Panda, Penguin) have radically improved the search engine and we have actually seen an improvement in our own website. Whilst Yambo were always in and around page 1 for certain keywords we now appear even higher. We believe this shows Google just wants to make the web a better place and reward those who do the right thing.

Google should decide on what websites are relevant and their usefulness, and we should be responsible in building better websites by getting the balance right between content search engines want to show and content people want to read.